Business Owners-
Is Your Business GREEN?

 I also realize that green businesses gets a double whammy.  First, and like our “non-green” brothers, we must deal with the complexity of business including external factors like the weather, the economy, and the time of year as well as internal factors like your product(s) / service(s), pricing, promotions, business location (and/or website), marketing message, competition, and staffing just to name a few.  Second, we must deal with the complexity of being green and acting responsibly towards our planet and society. And in order to do this successfully, compared to “non-green” businesses, green entrepreneurs must have a lot more:

• Knowledge – understanding of the social and environmental impacts of their business actions
• Creativity – figuring out how to be competitive with non-green businesses
• Experience – earning the credibility and trust of being green
• Standards – knowing the limits and boundaries in business while keeping green... especially as you grow
• Training – to stay on top of the evolving and maturing issues of green business
• Energy – putting this all together and maintaining your standards of green